Creative in Focus | Fatherhood

Senior Art Director

Reframing fatherhood through a new perspective on masculinity, care and identity.

For Creative in Focus, I worked with photographer Rosie Matheson on a series exploring the experiences of young fathers and how ideas of masculinity shift with parenthood.

Moving away from the predominantly maternal imagery of early parenthood, the series placed young fathers at the centre of the story. Portraits were accompanied by conversations about becoming a parent for the first time, changing relationships, responsibility and the family lives they hoped to create.

Together, the images and interviews offered a more nuanced picture of contemporary fatherhood.