Levi’s | Spring Campaign

Senior Art Director, ODD

Individual style through the lens of an iconic denim brand.

As Senior Art Director at ODD, I led the campaign from concept through to delivery, developing the creative direction, casting and visual approach, and directing the work on set.

Built around a cast of different identities, styles and attitudes, the imagery focused on individuality and self expression, capturing the different ways people wear Levi’s and make the brand their own.