By Terry Paris | Rouge Opulent Lipstick Campaign Launch

For the By Terry Rouge Opulent Launch, I led the end-to-end creation of a global suite of assets that drove a complete sell-out of all shades on launch.

The work translated By Terry’s signature skincare-first philosophy into an opulent, luminous velvet beauty story inspired by Terry De Gunzburg’s personal Art Deco collection. Honouring the brand's haute-luxury heritage while speaking directly to the modern consumer, the visual narrative captured the synergy between scientific performance and a high-fashion forever keepsake.

Creative Direction: Josie Ng 
Photographer: Anya Holdstock
Model: Millie Rose
Make Up: Fabio Sarra
Art Directors: Ellis Lee, Marta Morteira
Assistant: Rim Haj Romdhane