By Terry Paris
Creative Director

Bringing Parisian heritage into a more contemporary visual world.

Working closely with founder Terry de Gunzburg, I led the evolution of By Terry's visual identity, bringing a fresh perspective to the brand while preserving the codes that made it distinctive.

I led a multidisciplinary in-house creative team across design, art direction, film, CGI and social, overseeing creative direction for global campaigns and product launches from concept through to production. I also directed shoots, collaborated with external creative partners and redesigned the brand guidelines, establishing a more cohesive and distinctive visual language across typography, imagery and social.

During my tenure, I oversaw the creative direction of five product launches, while By Terry's social following grew from 130,000 to more than 500,000.