Art direction is my craft — "test" is where I choose to push it furthest.

I've built my practice around doing one thing well rather than everything adequately. My focus on test means every project I take on sits inside a space I know deeply — its conventions, its possibilities, and exactly where the interesting tension lives. That familiarity isn't a limitation; it's what lets me make sharper decisions faster and get to work that actually holds up. I'm particular about the projects I take on, which tends to make the collaboration better for everyone involved.

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