Creative Director working across global brands, fashion, beauty and visual culture.

I'm a London-based Creative Director and design leader with over 15 years of experience shaping campaigns, brand identities and visual storytelling for international brands.

My career has taken me from fashion editorial at ELLE to creative roles at Topshop, Getty Images, By Terry and Wella Professionals, with work for brands including Nike, Levi's, Dove and Belstaff.

I lead multidisciplinary creative teams across creative direction, art direction and design, taking ideas from concept through to execution. From global campaigns and brand identities to photography, film, packaging and digital experiences, I bring an editorial eye, a commercial instinct and a hands-on approach to making ambitious work happen.

Alongside commercial work, I continue to develop photography and editorial projects, keeping experimentation and curiosity part of my creative practice.

For enquiries or collaborations:
josieng@josie-ng.com

Extended portfolio available on request.

Selected recommendations

“Josie is the kind of talent every creative leader hopes to have on their team. She has a wonderful ability to shift effortlessly between hands on design craft and higher level creative and art direction. Whether leading end to end creative, directing shoots, guiding external partners or creating packaging and visual storytelling, her work is consistently stunning. She is highly collaborative, dedicated and simply a joy to work with.”
Sharyn Belkin Locke
Global Head of Creative, Wella Professionals Brands

“Working with Josie has been one of the most inspiring experiences of my career. She is not only a brilliant creative with an impeccable eye, but also a true leader who leads with empathy, openness, and vision. She champions fresh ideas, encourages experimentation, and empowers her team to grow and shine. Her guidance is thoughtful, her feedback elevates the work and her passion is contagious.”
Marta Moreira
Art Director and Designer, By Terry

“I had the pleasure of working closely with Josie for over six years at Getty Images. Her ability to conceptualise and execute innovative ideas consistently sets her apart. Her creative instincts, dedication and passion make her an invaluable asset to any team or project. She is also a natural when it comes to working with people, with a professionalism, integrity and genuine kindness that make her a pleasure to collaborate with.”
Guy Merrill
Creative Lead, Airbnb
Former Creative Lead, Getty Images

“Josie is an extremely talented and collaborative photographer who I have worked with on multiple editorials for Moon Magazine. I really admire her creative aesthetic and eye for detail.”
Verity Pemberton
Creative Director