Wella Professionals
Global Design Director, 2025–present

Shaping the visual direction of the world's No. 1 salon colour brand across global campaigns, content and brand experience.

As Global Design Director, I help shape Wella's visual identity within the global creative team, leading design and creative direction across projects from concept through to execution, including global photography and film shoots.

Working with internal teams, agencies and creative partners around the world, I bring ideas to life across campaigns, digital, social, packaging and physical experiences, connecting the bigger creative vision with the details that make it distinctive.