Getty Images | Creative in Focus

Senior Art Director

Exploring the image makers shaping visual culture.

Creative in Focus was a biannual publication exploring the ideas, imagery and creative voices influencing how we see the world.

As Senior Art Director, I developed worked on the creative concepts and design direction of the publication, translating cultural and consumer insight into a physical editorial object. Alongside the main publication, I designed an accompanying zine, bringing a more hands on expression to the wider creative direction.

The project expanded beyond print into digital, purchasable content and an immersive launch built around projected imagery.

The aim was to create something with its own cultural point of view, rather than simply report on what was happening around it.