Belstaff | Digital Transformation

Art Director & Lead Designer

Bringing British heritage into a contemporary digital world.

I led the art direction and design of Belstaff’s digital transformation, developing a new visual direction for the brand’s responsive site and bringing together product, campaign imagery and storytelling into a more coherent experience.

Partnering with brand, UX and content teams, I developed an interactive timeline from Belstaff’s archive, turning more than 90 years of history into an experience audiences could explore.

The new platform launched alongside the David Beckham campaign, establishing a more cinematic expression of the brand across digital.