Belstaff | Digital Transformation

I led the art direction and design across Belstaff’s digital transformation, helping translate the brand’s heritage into a more contemporary digital experience.

Working across brand, UX, design and content, I oversaw the visual direction of the new responsive website, creating a clearer system for how Belstaff’s products, stories and campaigns came together online.

A key part of the project was researching and curating Belstaff’s history and heritage into a complete interactive timeline, bringing together archive imagery, key moments and stories from across the brand’s history.

The new platform launched alongside a campaign with David Beckham, using cinematic, full-frame imagery to establish the new visual direction.

Role: Art Director, Lead Designer