By Terry Paris | Ombre Blackstar Eyeshadow Campaign

Led the end-to-end creative direction for a global campaign that drove a complete sell-out of several new matte shades at launch. The visual narrative honors By Terry’s haute-luxury heritage, translating their skincare-first philosophy into an opulent, luminous beauty story. The still life assets elevate the product using dramatic lighting and rich, sculptural deconstructions of the actual formula to showcase its premium texture. Complementing this, the premium model imagery captures an authentic, modern luxury aesthetic while highlighting the eyeshadow's multi-use, light-reflecting benefits.

Creative Direction / Head of Creative: Josie Ng
Photographer Still Life: Ben Edwards
Photographer Model Assets: Iulia David
Creative Director Model: Maria Aranda Morea
Models: Dori Dorcas, Kim Decker, Nayha Queiroz
Make Up: Melanie Barrasse
Art Directors: Ellis Lee, Marta Morteira