Dove × Getty Images × Girlgaze | Project #ShowUs
Senior Art Director

Changing who gets to define beauty, in front of and behind the lens.

Project #ShowUs was a global initiative created to challenge narrow definitions of beauty and broaden how women and non-binary people are represented in visual media.

As Senior Art Director at Getty Images, I worked with Dove and Girlgaze to shape the creative framework and visual principles, developing briefs and art directing photographers around the world. I oversaw the visual direction and image selection, helping build a body of work informed by the people being photographed and the perspectives behind the camera.

The work reached audiences globally, from a campaign in Times Square to use by brands including Apple and Adidas. Images were downloaded in more than 60 countries, and the project received over 40 awards, including Cannes Lions.