Dove x Getty Images | Project #ShowUs

Project #ShowUs set out to change the way women and non-binary people are represented in visual media.

Working as Senior Art Director, I worked with Dove and Getty Images on the global initiative, created to challenge narrow definitions of beauty and broaden the visual language used to represent people.

Working with photographers from around the world, the project created a new library of unretouched imagery, giving media and advertisers access to a more diverse and authentic representation of beauty.

The work was licensed by brands including Apple and Adidas, downloaded across more than 60 countries and recognised with more than 40 awards, including Cannes Lions. 

Role: Senior Art Director