Creative In Focus

In collaboration with Studio MM, this magazine infused contemporary publishing approaches into branded print. The design and content strategy moved beyond mere brand promotion to assert a strong visual point of view — achieved through powerful photography, captivating narratives, bold typography and insightful editorialisation of insights from customer research.

Creative in Focus extended its impact through a microsite to direct customers directly to content for licensing, as well as an immersive launch event in London - showcasing moving imagery projected throughout the space.The following year we launched a website - Creative Insights to showcase thought-provoking imagery that sparks the imagination, uncover the latest visual trends and share stories to inspire our community of creators to produce relevant, impactful campaigns that command attention.

Additionally I designed a fold out zine to celebrate the launch of the new site showcasing some of our most thought-provoking shoots.

Role: Concept Generation, Creative Direction, Design, Editing.