Lifestyle

Over the past six years, I've been deeply involved in numerous global lifestyle stills and video shoots, collaborating with a diverse array of photographers and filmmakers. My role has been multifaceted, involving the analysis of data and the exploration of tangible concepts that deeply connect with our client base. Whether it's themes related to home, business, education, celebrations, festivals, or travel, my focus has been on crafting authentic narratives that not only resonate but also hold significant commercial appeal.

Central to my approach has been the casting of individuals from diverse backgrounds and experiences. This deliberate choice ensures that the visuals not only feel fresh but also remain highly relatable to audiences. By showcasing a spectrum of perspectives and identities, the aim is to create inclusive stories that truly reflect the richness and diversity of human experiences.

Below is a selection of some of my favourite recent visuals from these productions.

Role: Concept Generation, Creative Direction, Briefing, Overseeing production process, Casting & Post Production

Photographers / Videographers: Catherine Falls | Klaus Vedfelt | Gary Burchell | Oscar Wong | Janina Steinmetz | Tash Jones | Thomas Barwick | Kelvin Murrey