Travel Stories: The Amalfi Coast

This travel story was shot on the Amalfi Coast. After analysing client data, I pinpointed a notable demand for travel content spotlighting iconic destinations. The picturesque Amalfi Coast in Italy immediately captured our attention. To optimise resources while maximising content creation, our team consisted only of Catherine (photographer), myself, and two models. This lean setup afforded us greater creative freedom during our three-day shoot. Immersed in the captivating narratives that define the Amalfi Coast, we picked locations into Positano's landmarks, embarked on boat excursions, shot on secluded beaches, sampled local cuisine within Sorrento's Marina, as well as renting vintage cars to shoot against beautiful backdrops.

What resulted was series of dynamic visuals that resonate individually and collectively. These images encapsulate the themes of friendship, joy, togetherness, celebration, and connection, all portrayed through the lens of an unforgettable travel experience.

Role: Concept Generation, Creative Direction, Briefing, Production, Styling & Casting

Photographer: Catherine Falls